Railnews is the UKs largest national publication dedicated to the rail industry. Railnews approached our team with a quandary – they wanted a modern, attractive looking website design to replace their existing website which ran off of a content management system (CMS). Due to the familiarity of the staff with the already implemented CMS and the vast quantity of data already in place, Railnews needed a way to modernise the customer facing aspect of their website without affecting the back end interface that the staff were used too, or affecting the data and content already on the site.
We sat down with the Railnews directors and discussed exactly what they were after in regards to the look, feel and functionality of their website. We then created a design concept to specifically cover the points they raised, which was then agreed and signed off. To ensure minimal down time, we then mirrored their existing site and server set up, and began work on the duplicate version, reverse engineering the new design to work seamlessly with their existing CMS. We then demonstrated the new version of the site and again got approval from the Board. During this process we also suggested a number of small enhancements to their existing CMS which would improve functionality without changing the way it worked. These were agreed and implemented, before moving the entire design over to the live server.
The new website for Railnews revitalised the digital side of the company as a whole, meaning the staff became more engaged and proud of their website. This increased the amount of regular new content on the website, subsequently driving the success of the website as a whole. Railnews.co.uk now sits a rank number 1 in organic searches for rail news on Google, achieving over 20,000 unique visitors a month, also generating new revenues for the company through online advertising.
"Digivo were friendly, easy to understand and gave us a great product for a great price. Highly recommendable."Cyril Bleasdale OBE FCILT, Managing Director, Railnews