The Importance of Being On Time
Posted by Charles Radclyffe in Ramblings on 17 Feb 2015 at 11:50
Happy New Year to all readers of this blog. I hope that 2015 is treating you well so far and that Christmas did not take too much of a toll on your purses and wallets. I was away recently and got caught up in massive train delays, which ended with me standing on a cold platform in Warrington for more than an hour. This got me thinking about the importance of being on time. We all know how important it is to be on time when it comes to both our professional and personal life. It is ok to be late on the odd occasion, indeed sometimes it’s hard to help, but it can be frustrating to work with anyone who is consistently late and it shows a massive disregard for other people’s time. This lead me to thinking that one aspect of being late which is consistently ignored by businesses of all sizes is the importance of getting to market on time. In my current role I work closely with lots of businesses to help support their online marketing efforts and the last few months have been crucial to all of them. Most clients know that if they miss the target window of the Christmas season then there is a very large chance that their Q4 targets are going to be disappointing, to say the least. As such the last few months have been very hectic with clients booking in key marketing slots. However some clients, as they are prone to do, will dither and ultimately miss out. Due to various reasons they were late to the game and lost out. So why do businesses consistently do this when it comes to launching a new website?
When it comes to launching either a new service, (a mobile site, a new app) or even a brand new venture (a new site), timing is key and being able to launch when you want is important so that you can reach your own goals and targets. It would be foolish for any business to dictate to a client when the best time to launch is. You know your business better than we do, (or at least, I certainly hope you do) so you know when is the best time to launch. We have dealt with plenty of clients who have worked with providers in the past who have consistently missed projections for the completion of projects and go live dates. If the Easter holidays are a key time of year for you, then you would hope to have your site live, ready and updated to maximise your peak time. This means that when it comes to choosing who to work with, one of the most important questions to ask is how consistently they meet objectives and timings presented to them by clients? You might be shocked at how many businesses are reticent to answer this. However we are proud to be able to deliver projects on time, time and time again. When we at Digivo, worked with Inspira Trading, their MD Gary Rosen was so impressed that he was kind enough to say, "Digivo were brilliant. They listened to exactly what we wanted, then delivered what we asked for. No fuss, no hassle. I would certainly recommend them to anyone looking for an effective website." This was in part due to the work being completed on time. So remember how important it is to be on time. You expect clients and colleagues to be on time, why wouldn't you expect that of your own products?